3-97 Funnel = $100 Days

Enjoy $100 Days With This 3-97 Funnel Blueprint

My goal for the end of 2026 is to be enjoying $100 days, and with that, I mean I want to be earning $100 semi passively each and every day.

When I say semi-passively, I mean that I will do minimal work for maximum benefits.

Passive income is largely a myth unless you are already incredibly wealthy.

Most methods of making money require you to do a certain amount of work to keep it running.

Maintenance and management is always required, hence why I say semi-passive income.

$100 each and every day would be a rather cool $36,500.

Is that really achievable?

Yes, I believe it is… whether I can achieve it is another matter, but I am going to give it a bloody good go.

As part of my master plan to earn $100 per day semi-passively, I will incorporate the 3-97 Funnel.

And I am going to share that with you now.

The 3-97 Funnel

So, what is the 3-97 Funnel, and how can it earn you $100 each day?

Here’s a breakdown of the 3-97 Funnel.

1. Create a report (or video) that you sell for $3.
   

2. Create a relevant follow-up product (workshop/membership/service/course) which you sell for $97 and link to from the $3 report.
   

3. Publish one or two new articles and videos each and every day to Substack, Medium, TikTok, and YouTube, etc directing people to the $3 product.

It’s simple enough, $3 + $97 = $100.

If you can make just one full sale of both products each day, then you are making $100 per day.

You can use paid advertising to send people to your $3 product if you wish, but obviously, that cost will come out of your income meaning that you will not earn a straight $100.

The Two Schools

When it comes to having product funnels, there are two schools of thought, and they are:

1. Have just one funnel and so you can focus all of your efforts on it.
   

2. Have multiple funnels so that you have a greater chance of earning $100 per day by simply selling less.

The first school of thought is quite self-explanatory, you have the one funnel (1 x $3 product and 1 x $97 product) and you spend all of your time promoting that online with articles and videos.

If you have just one funnel, you can focus all of your efforts and energy on making it work.

Writing articles and creating videos is easy enough today, but it is still quite a bit of work if you do it all yourself like I do, which is why some people say that you should stick with just one funnel otherwise you are spreading yourself thinly trying to create content for multiple funnels.

There is a logic to that, it does make sense.

The second school of thought also has a valid point.

If you have more funnels there is a greater chance of selling at least one $3 and one $97 product per day.

So, if you create 7 funnels (7 x $3 products and 7 x $97 products), you only need to make one sale per week of each funnel.

And, despite what the gurus tell you, you are more likely to find one new buyer each week for each funnel than you are finding one for every day.

Don’t get me wrong, I would love nothing more than to create just one funnel and have one new buyer each day… but it is pretty unlikely.

I have worked with some of the biggest names in the UK in direct marketing and I can tell you, their constant flow of daily sales came not from one product, but several different products.

A self-publishing author who makes six and seven figures a year with his fiction writing once told me that if you want to make $20,000 a year writing fiction, write 20 books instead of one.

Although there are authors who make tens of thousands of dollars, maybe hundreds of thousands, from just one of their books… it is unlikely for most people.

He said that if you wanted to make $20,000 you should aim to make $1,000 per book and publish 20 books.

If you want to make $40,000… publish 40 books, so on and so forth.

When you publish more books, you have a greater chance of finding a smaller number of buyers, plus, when you have more products available to buy, people who bought one of them may choose to buy more from you.

The more products you have, the more money you can make.

Cross selling is powerful as you need fewer customers to make more money.

Instead of needing 365 people to spend $100 each day buying one complete funnel, you could quite easily make the money you need with 265 customers if 100 of them purchase two complete product funnels.

Some may even purchase more, requiring fewer customers.

Make Them An Offer They Cannot Refuse!

Let’s be realistic, it is unlikely that every one who purchases a $3 product is going to want to buy your $97 product, but if you make them an offer they cannot refuse, you increase your chances of making a second sale.

I’m talking about the kind of offer where you are given the opportunity to buy a brand new Lamborghini Aventador for the price of a second hand Fiat Doblo!

If you make your follow-up product far more valuable than the $97 you are charging, more people are going to struggle to say no to it.

Obviously, you don’t want to be out of pocket… but again, let’s get serious here for a minute…

…you are not actually ‘working’ or ‘making’ individual products for people, you are selling digital products which are created once and then sit on a server as data.

You cannot and should not be out of pocket wjem selling digital products.

You can create a course which rivals those that people are charging thousands of dollars for, and you can simply charge $97 and then show potential customers the comparison.

Tell them that other people are charging $1,997 for this amount of information, and the reason that you are not is because you want to ‘give back’ to people, and ‘help’ them to get started.

People love ‘being helped’!

Make them an offer they simply cannot refuse or cannot better.

You Won’t Need To Try So Hard To Convince People To Buy

Another point to consider is that when you make people an offer they cannot refuse, the price does the marketing for you.

There is no need to try so hard to convince people to buy like you do when selling a product for $1,997.

But if you give people access to a product or service which is worth $197… $497… $997… or more, they have less risk and more to gain.

Everyone’s a winner!

So, yes, that is the 3-97 Funnel, and I intend to create several of those over 2026.

If you would like to see how I actually do it, how I get on, and how YOU can do the same, come and join my community here and let’s make this happen together.

Until next time.

Have a great day.

Andi

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